Profitability of the Name-Your-Own-Price Channel in the...

Profitability of the Name-Your-Own-Price Channel in the Case of Risk-Averse Buyers

Shapiro, Dmitry
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Volume:
30
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1100.0622
Date:
March, 2011
File:
PDF, 276 KB
english, 2011
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