The Perils of Behavior-Based Personalization

Marketing Science 2011 / 01 Vol. 30; Iss. 1

The Perils of Behavior-Based Personalization

Zhang, Juanjuan
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Volume:
30
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1100.0607
Date:
January, 2011
File:
PDF, 282 KB
english, 2011
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