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Research Note—Prerelease Demand Forecasting for Motion Pictures Using Functional Shape Analysis of Virtual Stock Markets
Foutz, Natasha Zhang, Jank, WolfgangVolume:
29
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1090.0542
Date:
May, 2010
File:
PDF, 633 KB
english, 2010