Analyzing the Relationship Between Organic and Sponsored...

Marketing Science 2010 / 07 Vol. 29; Iss. 4

Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?

Yang, Sha, Ghose, Anindya
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Volume:
29
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1090.0552
Date:
July, 2010
File:
PDF, 310 KB
english, 2010
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