For a Few Cents More: Why Supersize Unhealthy Food?

For a Few Cents More: Why Supersize Unhealthy Food?

Dobson, Paul W., Gerstner, Eitan
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Volume:
29
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1100.0558
Date:
July, 2010
File:
PDF, 173 KB
english, 2010
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