Estimating Heterogeneous EBA and Economic Screening Rule...

Marketing Science 2006 / 09 Vol. 25; Iss. 5

Estimating Heterogeneous EBA and Economic Screening Rule Choice Models

Gilbride, Timothy J., Allenby, Greg M.
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Volume:
25
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1060.0211
Date:
September, 2006
File:
PDF, 264 KB
english, 2006
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