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How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
Rao, Vithala R., Agarwal, Manoj K., Dahlhoff, DeniseVolume:
68
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.68.4.126.42735
Date:
October, 2004
File:
PDF, 206 KB
english, 2004