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Investors’ reactions to company advertisements: the persuasive effect of product-featuring ads
Aspara, Jaakko, Chakravarti, AmitavVolume:
49
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-11-2013-0661
Date:
May, 2015
File:
PDF, 630 KB
english, 2015