Investors’ reactions to company advertisements: the...

Investors’ reactions to company advertisements: the persuasive effect of product-featuring ads

Aspara, Jaakko, Chakravarti, Amitav
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
49
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-11-2013-0661
Date:
May, 2015
File:
PDF, 630 KB
english, 2015
Conversion to is in progress
Conversion to is failed