Research Note: Sample size in content analysis of...

Research Note: Sample size in content analysis of advertising: the case of Chilean consumer magazines

Uribe, Rodrigo, Manzur, Enrique
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Volume:
31
Year:
2012
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/IJA-31-4-907-920
File:
PDF, 158 KB
english, 2012
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