Predispositions toward Green Issues: The Potential Efficacy...

Journal of Current Issues & Research in Advertising 1996 / 03 Vol. 18; Iss. 1

Predispositions toward Green Issues: The Potential Efficacy of Advertising Appeals

Stafford, Marla Royne, Stafford, Thomas F., Chowdhury, Jhinuk
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Volume:
18
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.1996.10505041
Date:
March, 1996
File:
PDF, 1.15 MB
english, 1996
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