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Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance
Luca, Luigi M. De, Atuahene-Gima, KwakuVolume:
71
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.71.1.95
Date:
January, 2007
File:
PDF, 171 KB
english, 2007