Remedying Hyperopia: The Effects of Self-Control Regret on...

Journal of Marketing Research 2008 / 12 Vol. 45; Iss. 6

Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior

Keinan, Anat, Kivetz, Ran
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Volume:
45
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.45.6.676
Date:
December, 2008
File:
PDF, 395 KB
english, 2008
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