The Effect of Expiration Dates and Perceived Risk on...

Journal of Marketing 2005 / 04 Vol. 69; Iss. 2

The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perishable Categories

Tsiros, Michael, Heilman, Carrie M.
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Volume:
69
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.69.2.114.60762
Date:
April, 2005
File:
PDF, 161 KB
english, 2005
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