First- and second-order effects of consumers’ institutional logics on firm–consumer relationships: A cross-market comparative analysis
Singh, Jagdip, Lentz, Patrick, Nijssen, Edwin JVolume:
42
Language:
english
Journal:
Journal of International Business Studies
DOI:
10.1057/jibs.2009.101
Date:
February, 2011
File:
PDF, 482 KB
english, 2011