Opinion leaders as a segment for marketing communications

Marketing Intelligence & Planning 2001 / 09 Vol. 19; Iss. 5

Opinion leaders as a segment for marketing communications

Chaney, Isabella M.
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Volume:
19
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/EUM0000000005647
Date:
September, 2001
File:
PDF, 223 KB
english, 2001
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