Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates
Bell, David R., Bonfrer, André, Chintagunta, Pradeep K.Volume:
42
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.42.2.169.62294
Date:
May, 2005
File:
PDF, 164 KB
english, 2005