An Overview of Marketing Planning in UK Manufacturing...

European Journal of Marketing 1982 / 07 Vol. 16; Iss. 7

An Overview of Marketing Planning in UK Manufacturing Companies

Greenley, Gordon E.
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Volume:
16
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/eum0000000004857
Date:
July, 1982
File:
PDF, 394 KB
english, 1982
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