Winning the Global Advertising Race:

Journal of International Consumer Marketing 1991 / 04 Vol. 3; Iss. 2

Winning the Global Advertising Race:

Blackwell, Roger, Ajami, Riad, Stephan, Kristina
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Volume:
3
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1300/J046v03n02_07
Date:
April, 1991
File:
PDF, 4.82 MB
english, 1991
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