![](/img/cover-not-exists.png)
Global Brand Architecture Position and Market-Based Performance: The Moderating Role of Culture
Talay, M. Berk, Townsend, Janell D., Yeniyurt, SengunVolume:
23
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jim.13.0164
Date:
June, 2015
File:
PDF, 231 KB
english, 2015