Global Brand Architecture Position and Market-Based...

Global Brand Architecture Position and Market-Based Performance: The Moderating Role of Culture

Talay, M. Berk, Townsend, Janell D., Yeniyurt, Sengun
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Volume:
23
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jim.13.0164
Date:
June, 2015
File:
PDF, 231 KB
english, 2015
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