How customers ‘learn’ to work for retailers

How customers ‘learn’ to work for retailers

Cassidy (aka Harris), Kim, Baron, Steve, Lu, Xiaoming
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Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2015.1020329
Date:
March, 2015
File:
PDF, 282 KB
english, 2015
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