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Where Does My Money Go? How Online Comments on a Donation Campaign Influence the Perceived Trustworthiness of a Nonprofit Organization
Wiencierz, Christian, Pöppel, Katharina Gisela, Röttger, UlrikeVolume:
9
Language:
english
Journal:
International Journal of Strategic Communication
DOI:
10.1080/1553118x.2015.1008634
Date:
April, 2015
File:
PDF, 168 KB
english, 2015