Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing
2014 / 11 Vol. 14; Iss. 4
Leveraging technology adoption model for examining internet usage among physicians' in changing Indian pharmaceutical marketing context: A structural equation modeling approach
Patwardhan, A. A., Pandey, N., Dhume, S.Volume:
14
Language:
english
Journal:
Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing
DOI:
10.1177/1745790415583733
Date:
November, 2014
File:
PDF, 509 KB
english, 2014