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The influence of sport leagues on the business‐to‐business marketing of teams: the case of professional road cycling
Ratten, Vanessa, Benijts, Tim, Lagae, Wim, Vanclooster, BenedictVolume:
26
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/08858621111179877
Date:
October, 2011
File:
PDF, 205 KB
english, 2011