Online Behaviour of Social Media Participants’ and...

Procedia - Social and Behavioral Sciences 2015 / 04 Vol. 177

Online Behaviour of Social Media Participants’ and Perception of Trust, Comparing Social Media Brand Community Groups and Associated Organized Marketing Strategies

Schmidt, Klaus Nicholas, Iyer, Ms. Kamakshi S.
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Volume:
177
Language:
english
Journal:
Procedia - Social and Behavioral Sciences
DOI:
10.1016/j.sbspro.2015.02.389
Date:
April, 2015
File:
PDF, 279 KB
english, 2015
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