When Do Chief Marketing Officers Affect Firm Value? A...

Journal of Marketing Research 2010 / 12 Vol. 47; Iss. 6

When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

Eric Boyd, D, Chandy, Rajesh K, Cunha, Marcus
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Volume:
47
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.47.6.1162
Date:
December, 2010
File:
PDF, 287 KB
english, 2010
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