Negative Messages as Strategic Communication: A Case Study...

Journal of Business Communication 1999 / 07 Vol. 36; Iss. 3

Negative Messages as Strategic Communication: A Case Study of a New Zealand Company's Annual Executive Letter

Crombie, W., Samujh, H.
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Volume:
36
Language:
english
Journal:
Journal of Business Communication
DOI:
10.1177/002194369903600301
Date:
July, 1999
File:
PDF, 1.02 MB
english, 1999
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