Online Shopper Segmentation Based on Lifestyles: An Exploratory Study in India
Pandey, Shweta, Chawla, Deepak, Venkatesh, UmashankarVolume:
14
Language:
english
Journal:
Journal of Internet Commerce
DOI:
10.1080/15332861.2015.1006516
Date:
January, 2015
File:
PDF, 140 KB
english, 2015