Relationship Marketing in an Online Social Media Context:...

Journal of Media Business Studies 2014 / 12 Vol. 11; Iss. 4

Relationship Marketing in an Online Social Media Context: Newspaper Versus Television Brand Websites Comparison

Guo, Miao
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Volume:
11
Language:
english
Journal:
Journal of Media Business Studies
DOI:
10.1080/16522354.2014.11073586
Date:
December, 2014
File:
PDF, 297 KB
english, 2014
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