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Going green: How different advertising appeals impact green consumption behavior
Yang, Defeng, Lu, Yue, Zhu, Wenting, Su, ChentingLanguage:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2015.04.004
Date:
April, 2015
File:
PDF, 2.14 MB
english, 2015