Interorganizational Governance in Marketing Channels

Journal of Marketing 1994 / 01 Vol. 58; Iss. 1

Interorganizational Governance in Marketing Channels

Heide, Jan B.
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Volume:
58
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1252252
Date:
January, 1994
File:
PDF, 760 KB
english, 1994
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