Linking products to a cause or affinity group

European Journal of Marketing 2008 / 02 Vol. 42; Iss. 1/2

Linking products to a cause or affinity group

Mekonnen, Aster, Harris, Fiona, Laing, Angus
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Volume:
42
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560810840943
Date:
February, 2008
File:
PDF, 287 KB
english, 2008
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