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[IEEE 2014 International Conference on Management of e-Commerce and e-Government (ICMeCG) - Shanghai, China (2014.10.31-2014.11.2)] 2014 International Conference on Management of e-Commerce and e-Government - The Role of Switching Costs in O2O Platforms: Antecedents and Consequences
Gao, Yiwen, Kang, Minghui, Wang, Tao, Wang, MengYear:
2014
Language:
english
DOI:
10.1109/icmecg.2014.81
File:
PDF, 227 KB
english, 2014