Quantifying the positive effects of sponsor level, length,...

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Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time

McDonald, Heath, Karg, Adam
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Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2013.778323
Date:
May, 2013
File:
PDF, 195 KB
english, 2013
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