New Product Design: Concept, Measurement, and Consequences

Journal of Marketing 2015 / 05 Vol. 79; Iss. 3

New Product Design: Concept, Measurement, and Consequences

Homburg, Christian, Schwemmle, Martin, Kuehnl, Christina
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Volume:
79
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.14.0199
Date:
May, 2015
File:
PDF, 474 KB
english, 2015
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