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Feeling Love and Doing More for Distant Others : Specific Positive Emotions Differentially Affect Prosocial Consumption
Cavanaugh, Lisa A., Bettman, James R., Luce, Mary FrancesLanguage:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.10.0219
Date:
March, 2015
File:
PDF, 1.29 MB
english, 2015