Research Note: Additional Learning and Implications on the...

Management Science 2004 / 12 Vol. 50; Iss. 12

Research Note: Additional Learning and Implications on the Role of Informative Advertising

David A. Soberman
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Volume:
50
Language:
english
Journal:
Management Science
DOI:
10.2307/30048064
Date:
December, 2004
File:
PDF, 1.51 MB
english, 2004
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