The Unhealthy = Tasty Intuition and Its Effects on Taste...

Journal of Marketing 2006 / 10 Vol. 70; Iss. 4

The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products

Raghunathan, Rajagopal, Naylor, Rebecca Walker, Hoyer, Wayne D
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Volume:
70
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.70.4.170
Date:
October, 2006
File:
PDF, 289 KB
english, 2006
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