A Path Analysis of Greenwashing in a Trust Crisis Among...

Journal of Business Ethics 2017 / 2 Vol. 140; Iss. 3

A Path Analysis of Greenwashing in a Trust Crisis Among Chinese Energy Companies: The Role of Brand Legitimacy and Brand Loyalty

Guo, Rui, Tao, Lan, Li, Caroline Bingxin, Wang, Tao
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Volume:
140
Language:
english
Journal:
Journal of Business Ethics
DOI:
10.1007/s10551-015-2672-7
Date:
February, 2017
File:
PDF, 629 KB
english, 2017
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