Reviewing a Decade of Research on the "Base/Bottom of the Pyramid" (BOP) Concept
Kolk, A., Rivera-Santos, M., Rufin, C.Volume:
53
Language:
english
Journal:
Business & Society
DOI:
10.1177/0007650312474928
Date:
May, 2014
File:
PDF, 695 KB
english, 2014