Targeting of Fund‐raising Appeals — How to Identify Donors

European Journal of Marketing 1988 / 01 Vol. 22; Iss. 1

Targeting of Fund‐raising Appeals — How to Identify Donors

Schlegelmilch, Bodo. B.
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Volume:
22
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EUM0000000005265
Date:
January, 1988
File:
PDF, 483 KB
english, 1988
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