The Effects of Restaurant Menu Item Descriptions on...

Journal of Foodservice Business Research 2008 / 12 Vol. 11; Iss. 4

The Effects of Restaurant Menu Item Descriptions on Perceptions of Quality, Price, and Purchase Intention

McCall, Michael, Lynn, Ann
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Volume:
11
Language:
english
Journal:
Journal of Foodservice Business Research
DOI:
10.1080/15378020802519850
Date:
December, 2008
File:
PDF, 44 KB
english, 2008
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