Service Firms' International Entry-Mode Choice: A Modified...

Journal of Marketing 1993 / 07 Vol. 57; Iss. 3

Service Firms' International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach

Erramilli, M. Krishna, Rao, C. P.
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Volume:
57
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251852
Date:
July, 1993
File:
PDF, 852 KB
english, 1993
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