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Making Headlines: An Overview of Key Happenings in Media Planning, Buying, and Research from 1985–1991
Turk, Peter B., Katz, HelenVolume:
14
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.1992.10504986
Date:
September, 1992
File:
PDF, 1.62 MB
english, 1992