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When the Model Fits the Frame: The Impact of Regulatory Fit on Efficacy Appraisal and Persuasion in Health Communication
Bosone, L., Martinez, F., Kalampalikis, N.Volume:
41
Language:
english
Journal:
Personality and Social Psychology Bulletin
DOI:
10.1177/0146167215571089
Date:
April, 2015
File:
PDF, 505 KB
english, 2015