New product development: using the salesforce to identify...

Journal of Business & Industrial Marketing 1997 / 02 Vol. 12; Iss. 1

New product development: using the salesforce to identify opportunities

Gordon, Geoffrey L., Schoenbachler, Denise D., Kaminski, Peter F., Brouchous, Kimberly A.
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Volume:
12
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/08858629710157922
Date:
February, 1997
File:
PDF, 169 KB
english, 1997
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