Does Exclusivity Always Pay Off? Exclusive Price Promotions...

Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response

Barone, Michael J, Roy, Tirthankar
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Volume:
74
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.74.2.121
Date:
March, 2010
File:
PDF, 1.20 MB
english, 2010
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