A Survey of Senior Agency, Advertiser, and Media Executives on the Future of Advertising
Ducoffe, Robert H., Sandler, Dennis, Secunda, EugeneVolume:
18
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.1996.10505036
Date:
March, 1996
File:
PDF, 1.53 MB
english, 1996