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Towards a Theory of Marketplace Equity: Integrating Branding and Relationship Thinking with Financial Thinking
Brodie, R. J., Glynn, M. S., van Durme, J.Volume:
2
Language:
english
Journal:
Marketing Theory
DOI:
10.1177/147059310200200101
Date:
March, 2002
File:
PDF, 167 KB
english, 2002