Service experience co-creation: conceptualization,...

Service experience co-creation: conceptualization, implications, and future research directions

Elina Jaakkola, Anu Helkkula and Dr, Dr, Jaakkola, Elina, Helkkula, Anu, Aarikka-Stenroos, Leena
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Volume:
26
Language:
english
Journal:
Journal of Service Management
DOI:
10.1108/josm-12-2014-0323
Date:
April, 2015
File:
PDF, 268 KB
english, 2015
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