Service experience co-creation: conceptualization, implications, and future research directions
Elina Jaakkola, Anu Helkkula and Dr, Dr, Jaakkola, Elina, Helkkula, Anu, Aarikka-Stenroos, LeenaVolume:
26
Language:
english
Journal:
Journal of Service Management
DOI:
10.1108/josm-12-2014-0323
Date:
April, 2015
File:
PDF, 268 KB
english, 2015