Interpreting Consumers: A Hermeneutical Framework for...

Journal of Marketing Research 1997 / 11 Vol. 34; Iss. 4

Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers' Consumption Stories

Thompson, Craig J.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
34
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151963
Date:
November, 1997
File:
PDF, 4.17 MB
english, 1997
Conversion to is in progress
Conversion to is failed